

Why UmeUs
We believe that every student is different and each deserves a unique and individualized approach. That is why we only focus on students and meeting their higher educational goals. Our process provides a free up to 60 minute consultation, where we will get to know the student and their interests. We focus on many different areas of higher education and provide assistance every step of the way. No matter where you are in your higher education endeavors, our strategies, tools, and skills can help you in the admission process, the financial aid process, and develop a plan of action for each student success.
My Personal Story
Growing up in a different country, when it was time for me to research colleges, it was difficult for my parents to help me with choosing the right school, complete the admission process, and apply for many of the complicated financial aid applications. I struggled, and had to reach out to high school counselors, friends and their families, about college and how to make the right choice. Arriving on-campus, I learned there were fees and costs that were not properly explained prior to starting school. I again struggled to understand how an 18 year old is supposed to know all of this, and pay for college. Financing college was a difficult process, and as a result I switched schools twice. After graduating, I learned how much debt I obtained to get my education, which was over 100k. After acquiring a position in higher education, and moving from admission to financial aid, I saw a great need to provide assistance to students on an individual basis, without the restriction and rules of an institution. And thus I started my own Consulting firm, in hopes of helping students and families achieve higher education goals, and not be left alone to 'just figure it out' from researching schools and selecting schools, to admission, and financial aid. It is so gratifying to help students attain an education without the struggle of navigating the college process.

Nadiya Safonova.
President and CEO of Umeus Higher Education Consulting LLC, has vast knowledge, training, and experience in the financial aid, admissions, retention, enrollment management and general higher education field. Operating as an independent consulting agent, obtaining her Master of Science degree in Higher education and possessing over 10+ years of experience, she focuses on helping all students and has especially worked with students in diverse groups such as 1st generation, immigrants and children of immigrants, Black, indigenous and people of color. Her experience and knowledge have provided her the skills and tools needed to identify Financial aid needs, match the students and family with the right program, assist with the admission process, and provide various financial aid strategies. Over the years, working both on the east coast, west coast, and in the Midwest, Nadiya has been able to share her knowledge with thousands of families, and assist them in achieving their goals of higher post-secondary education while reducing student loan borrowing and out-of-pocket expenses.